INX Introduces New Can Design Contest
INX International Ink Co. announced today entries are now being accepted for its inaugural Colored by INX Can Design contest. The market leader in metal decorating inks and color management technologies, INX is making the contest available to users of the popular and successful INX 2-Piece Metal Color Catalog and its corresponding digital color library. The winner will be decided in April after voting is conducted via Facebook.
“We wanted to create a special event and show our support for users of the INX Color Catalog,” explained Renee Schouten, Director of Marketing for INX International Ink Co. “We are tremendously pleased to acknowledge that over 200 beverage brands, breweries, can makers, design agencies and other beverage marketers now rely on the only true color standard in the metal decorating industry. We intend to make the Can Design contest an annual event to give brand owners and designers the opportunity to showcase their best designs.”
Interest in the INX Color Catalog continues to soar as brand owners and designers discover its many advantages. In addition to a more efficient design-to-market process – ranging from color selection to getting product on the shelf – there are significant cost saving benefits, brand consistency, speed-to-market and color accuracy considerations they find rewarding. They will soon be rewarded again when the Color Catalog is updated this spring, adding more options to the 600 plus removable metal color swatches that are currently available.
The contest details and rules are simple. Can design entries are being accepted until March 31, 2020, and entries must be for a commercially available product that was designed from Jan. 1 - Dec. 31, 2019. Open only to individuals who used the INX Color Catalog in the design of the can, the submitted design must contain a minimum of two colors from the INX Color Perfection library. Only one entry is allowed per brand owner/designer.
A panel of INX judges will determine the five semi-finalists and those designs will be made available on the INX Facebook page. Public voting will take place from April 6-13 and the winner will be announced on April 14. The winner will receive an engraved trophy, bragging rights and other recognition. Go to www.coloredbyinx.com for all of the contest details.
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Wide-Format Impressions.