HP Announces Xavi Regue Vice President, Go-to-Market for Large Format

HP recently announced Xavi Regue as Vice President, Go-to-Market for the Large Format business, aligned with the company’s continued focus on innovation and business growth. Regue will take the helm on 1 June 2025, succeeding Michael Boyle who has taken a new role as Senior Vice President, Managing Director, Central and Eastern European market.

Regue brings nearly 20 years of experience at HP, most recently serving as Global Head of Office Print Category. He has a strong track record of driving product innovation, cross-functional collaboration, and commercial success across global markets.

“Xavi is a seasoned leader with a deep understanding of HP’s business, culture, and customers. Over his many years at HP, he has consistently demonstrated an ability to lead high performing teams and drive sustainable growth in dynamic market landscapes,” said David McQuarrie, HP Chief Commercial Officer. “I have great confidence in his ability to drive forward momentum for the Large Format business.”

“Xavi’s appointment comes at a pivotal time for the Large Format business,” said Daniel Martinez, HP Senior Vice President, Large Format Printing. “His leadership reflects our commitment to bringing strategic vision, operational excellence, and strong innovation as we deliver even greater value to our global partners and customers.”

“I am thrilled to help shape the next chapter of growth for the Large Format business,” said Regue. “HP has a rich legacy of innovation and leadership in this space and as we focus on leading the future of work, I am energized and inspired by the opportunity to serve our customers and partners around the world.”