Honsa-Binder Printing Turns to PrinterPresence for W2P Efficiencies
Print buyers, like most consumers, are all looking for something a little different. Some want the latest technology for the lowest price, and prefer doing business online. Others value face-to-face interaction and service — but again, they’re looking for the best deal. All customers want quality. For St. Paul, Minn.-based Honsa-Binder Printing, the challenge was to educate its website customers about value — or exactly what they get for their price point — which can often be more easily done in person than online. A second challenge: managing expectations about customization. Some of their buyers who are familiar and comfortable with technology wanted to be able to customize beyond what the old system allowed or the boundaries it had set.
Almost a century of service
Honsa-Binder Printing has more than 95 years of experience in the printing industry. Its history dates back to the births of two separate companies: one in 1912, and the other in 1920. The two companies combined forces in 2005 and, since the merger, the company has grown in manpower, square footage, and equipment. Its mission: to provide customers with the highest-quality products and services, in a timely fashion, at competitive prices.
Who they do business with
Print buyers, from those with decades of print experience to those just ordering for the first time, are doing business with Honsa-Binder. Their online customers tend to be individuals working for larger companies who are responsible for placing supply orders for their location or departments. These buyers are typically less familiar with the printing process and don’t want to spend a lot of time on their ordering experience. With that in mind, Honsa-Binder needed a website with user-friendly tools and the ability to customize services for each account.
What they wanted to accomplish
Honsa-Binder wanted to implement an online ordering process that would allow their customers to: