Herculite Debuts Refreshed Bantex Brand at SGIA Expo   

Herculite Inc. (Booth 1892) is debuting a refreshed Bantex Digital Media brand for digital inkjet printing of vinyl banners and signs during this year’s SGIA Expo.

The brand program includes a new Bantex brand identity, realignment of product offerings, website, collateral materials, sales training for distributors and new product development. Also included in the program is a new distributor stocking program, Bantex Partners.

“The brand support program we’ve launched for Bantex Digital Media was created to support and enhance our distributor network and to better inform end users of the advantages of using Bantex Digital Media,” says Craig Zola, VP of marketing and distribution for Herculite. “Our emphasis with Bantex is on premier color and image quality and curl-free performance.”

The Bantex brand identity program includes a new logo emphasizing what the company is trademarking as “Bantex ColorSure Technology,” encompassing how Bantex materials are designed and manufactured for color and image quality. Key features of Bantex ColorSure Technology include U.S.-sourced raw materials and a proprietary composite technology that incorporates superior chemistry and micro-texturing on the surface for enhanced color and image quality.

The new product alignment features six existing products with updated specifications:

• Bantex Curl Free 13oz Two Sided
• Bantex Curl Free 10oz Two Sided
• Bantex Curl Free 10oz Blackback
• Bantex Premier 13oz Two Sided
• Bantex Premier 10oz Two Sided
• Bantex Supreme 18oz Two Sided

“The breadth, depth and quality of the Bantex product line provides an opportunity for printers to reach out to the upper end of the marketplace, particularly to leading brands that value the image and color quality Bantex offers,” Zola says.

Other elements in the Bantex Digital Media branding program include a new website, www.bantexdigital.com, featuring educational videos, case histories and a landing page where printers can submit examples of their work with Bantex. 

Also included in the program are new sales collateral materials printed on Bantex Digital Media, trade media advertising and sales training provided by Bill Foster, National Sales Manager for graphics media. “The response to the Bantex Partners Program has been positive because it’s a win for everyone,” says Foster. “For Bantex Partners, we’re featuring them in a locator map on our website and also providing sales training. This locator map will make it easier for sign and graphic shops to find a distributor with inventories of the Bantex products.”

Visitors to the Bantex booth will have an opportunity to learn more about the new product alignment, new collateral and the expanded distribution network. Distributors who are interested in becoming Bantex Partners are encouraged to visit the booth.