From The Editor: Shades of Inspiration

One of the things I like most about the wide-format segment is that it is rich with inspiration. Just the sheer diversity of products and applications stemming from our core, inkjet-based technology can boggle the mind. This segment is still a place where questions like, “What is that?” “How was that done?” and “Who did that?” are still posed. We, as an industry, are not standing still.

But the inspiration we hold is not limited to the things producers image, fabricate, or decorate. In some cases, companies are using their capabilities, know-how, and positions within their communities to support charities, strengthen causes, help those in need, and realize a more equitable and inclusive world.

In this issue, we’re featuring the efforts of three wide-format companies that have taken steps to make a difference. While I urge you to read these short pieces, I suggest you consider how your company could help — or is helping — others. We’re always interested to hear about your efforts.

Inspiration comes in other forms as well, like the annual Wide-Format Summit — which we’ve included a full preview of. If you have not attended the Summit in the past, I urge you to apply to attend this unique event, which takes place July 21-23 in Miami, Florida.

I believe new possibilities can bring a wave of inspiration, and we have three great articles about trends currently arriving in the segment’s “possibility mailbox.” The first two address the exhibit graphics and experiential marketing spaces. Both are areas where producers are expanding their skills beyond printing and into segments like lighting and fabrication. Even if your company doesn’t serve these markets, these articles may inspire you to grow within those you do serve. The third article discusses PSA products that are alternative to PVC — a growing trend in that area.

Finally, it’s Spring: Time for rebirth, renewal, and new beginnings. Take advantage! Inspiration awaits.