Finding your Differentiator: What Makes Your Shop Stand Out?

You’re not the only PSP expanding your capabilities and trying to become customers’ one-stop shop. How do you stand out and attract business when print buyers have so many options?

The trick is finding out your differentiator, your competitive advantage. What’s something you do better and/or differently than your competitors, and why is that an asset to potential customers? Are you able to print to a difficult, ultra-niche substrate? Have you mastered the art of high-touch, multimodal customer experiences and engagements? Are you plugged in to trends that help your customers project innovation and intrigue audiences?

Knowing what sets your PSP apart allows you to utilize your marketing and operational resources more intelligently. When you find something that really resonates with customers, don’t be afraid to amplify that message.

Often, you already know your differentiator — but other times, you may not be sure, or, upon doing a little research, you may be surprised.

Consider surveying your customers with questions like: