FASTSIGNS Shares Strategies to Help Multi-Unit Housing Brands Enhance the Resident Experience

For example, Park West, a 3,400-bed student housing property in College Station, Texas and the country’s largest of its kind, used a variety of signs and graphics to increase its visibility in the community, communicate the property’s branding and core values and enhance the resident experience.

“Servitas, the student housing developer of Park West, came to us prior to breaking ground on the project with hopes that we could be their exclusive sign and graphics provider,” says Kevin Brightwell, owner of the FASTSIGNS in College Station, Texas. “They needed our help to not only to market the project to students and parents, but with the design, project management, production and installation.”