Expo Bound: Strong Reasons to Attend

Daniel Watts, Chief Executive Officer, Veritas Print Media

Name: Daniel Watts
Title: Chief Executive Officer
Company: Veritas Print Media

Pretend this is an elevator pitch. Tell me a little bit about your company.

Veritas Print Media operates across Oceania, Asia and the Middle East, and with designs to establish a presence in North America, with a clear mission: to provide print media solutions that are demonstrably more sustainable than mainstream alternatives. The company’s name, derived from the Latin word for ‘truth’, reflects its commitment to honesty and integrity in environmental claims. Veritas Print Media is dedicated to cutting through greenwashing by supplying products that are supported by rigorous, independent research and certification.

What motivates you to attend this year’s PRINTING United Expo?

Having exhibited at PRINTING United Expo with a previous company, the motivation is to connect with industry counterparts, explore new products and technology and spend time with our North American clients.

If you’re a first-time attendee, what are you hoping to learn. If you’re returning, what brings you back?

This will be PRINTING United Expo number four (4) for me. The people bring me back each time. Reconnecting with friends and industry counterparts is a highlight. Though, exploring new technologies is what I tell the Board of Directors is the reason (shh...don't tell them).

Which products, brands, or services are you most looking forward to seeing this year?

While Veritas is focused on innovative print media solutions, the technological advancements in hardware is important to understand. That is what can drive further innovation in the print media space and collectively challenge the norms and seek constant improvements.

How do you plan to maximize your time at the Expo?

I already have some meetings and dinners penciled in. Pleasingly, my wife will also be there representing her fashion tech business. I will be actively supporting her, while making some additional connections across the industry myself.

How do you think attending the Expo will impact your business or career?

Our market coverage (most of the world) keeps the team busy, but we have not focused much on North America for a number of strategic reasons. Building our connections and presence in the region is important for when we do officially enter the market. The outcomes of attendance has the ability to grow our business very significantly and, importantly, drive a deeper and richer conversation around sustainability and social conscience.