Expo Bound: Seeking Knowledge, Relationships, Innovation

Daniel Kabassema, Owner, SpeedPro Rock Hill

Name: Daniel Kabassema
Title: Owner
Company: SpeedPro Rock Hill (Rock Hill, SC)

Pretend this is an elevator pitch. Tell me a little bit about your company.

SpeedPro Rock Hill is a large-format graphics and visual communications company serving businesses and organizations throughout South Carolina and the Charlotte metro region. We help organizations transform spaces and strengthen brands through solutions such as branded environments, wall and window graphics, facility signage, safety and wayfinding signage, trade show displays, event graphics, and fleet branding.

Our customers range from manufacturers and healthcare organizations to educational institutions, retailers, and nonprofits. What differentiates us is our commitment to responsiveness, quality, and local project management that makes complex visual projects easy for our customers from concept through installation.

As a newer SpeedPro studio that opened in late 2025, we are excited about building long-term partnerships and becoming a trusted visual communications partner for organizations throughout the Carolinas.

What motivates you to attend this year’s PRINTING United Expo?

As a growing business owner, I believe investing in knowledge, relationships, and innovation is just as important as investing in equipment. PRINTING United Expo brings together the best minds, technologies, and ideas in our industry in one place.

My motivation for attending is to learn from industry leaders, discover emerging trends, explore new applications and technologies, and identify opportunities that will allow SpeedPro Rock Hill to better serve our customers and continue growing.

I am especially excited about connecting with manufacturers, suppliers, fellow print providers, and industry experts who are helping shape the future of wide-format graphics and visual communications.

If you’re a first-time attendee, what are you hoping to learn. If you’re returning, what brings you back?

This will be my second PRINTING United Expo, having attended last year's event in Orlando. My experience there reinforced just how valuable the Expo is for staying connected to the latest technologies, applications, and trends shaping the wide-format industry.

What brings me back this year is the opportunity to continue learning, deepen relationships with vendors and industry peers, and discover new ideas that can help SpeedPro Rock Hill grow and better serve our customers. I am particularly interested in learning more about automation, workflow optimization, new materials, sustainability initiatives, and innovative applications that create value for customers in manufacturing, healthcare, education, and corporate environments.

One of the things I appreciated most about last year's Expo was seeing not only where the industry is today, but where it is heading. I expect this year's event in Las Vegas to provide fresh insights and ideas that we can bring back to our business and our customers throughout the Carolinas.

Which products, brands, or services are you most looking forward to seeing this year?

As a wide-format provider, I am particularly interested in seeing advancements in printing equipment, finishing technologies, installation solutions, workflow software, and new materials that expand the possibilities for customers.

I am especially interested in innovations related to wall and window graphics, branded environments, fleet graphics, trade show displays, and manufacturing facility graphics. I'm also eager to explore solutions that improve production efficiency, consistency, and turnaround times while maintaining exceptional quality.

Beyond products themselves, I am excited to learn how leading companies are solving operational challenges and creating outstanding customer experiences.

How do you plan to maximize your time at the Expo?

My goal is to approach the Expo with a clear plan and intentionality.

I plan to attend educational sessions, meet with vendors and manufacturers, network with other print professionals, and spend time understanding not only what technologies exist today but which ones will shape the future of our industry.

I also intend to identify ideas that can be implemented immediately at SpeedPro Rock Hill as well as longer-term opportunities that can support our growth strategy over the coming years.

How do you think attending the Expo will impact your business or career?

I expect the Expo to have a significant impact on both.

For SpeedPro Rock Hill, I believe the knowledge, relationships, and ideas gained from the event will help us make better strategic decisions, improve operational efficiency, and continue expanding the value we provide to our customers.

Personally, attending the Expo represents an investment in becoming a better business owner and industry leader. As someone building a company from the ground up, opportunities to learn directly from the best in the industry are invaluable.

My hope is to return to Rock Hill with new ideas, new relationships, and a renewed sense of excitement about what is possible for both our business and the wide-format printing industry as a whole.

For information, and to register for PRINTING United Expo, visit printingunited.com.