Edison Retail Solutions Adds Inca Onset X3 from Fujifilm to Meet Quality Expectations of High-End Retail Clients
Edison Retail Solutions, a Pennsauken, NJ-based signage and in-store décor provider, has chosen the new Inca Onset X3 high productivity UV flatbed printer, distributed exclusively by Fujifilm (Booth 1529).
As the printing industry continues to evolve, Edison Retail Solutions has recognized the importance of embracing the future, and has taken the necessary steps to ensure that its customers are offered the highest quality products and services. “The biggest driver for us to add the Onset X3 into our set of solutions was that it is the fastest and highest quality flatbed in the market,” says Neureuter. “Nothing beats the superior performance that the Onset X3 delivers.”
The Edison Retail Solutions team needed new equipment to complement their existing equipment and workflow — and add capacity at the same time. When Neureuter, named CEO in January of 2017, was brought on board at Edison Retail Solutions in April of 2016, he set out to solve the obstacles they were facing in the industry and determine how to continue to grow. The first step was to move all of their digital equipment to their new facility in New Jersey, including their Onset S40i, purchased in May 2011.
“As we’re emerging as a leader in the retail market, we need high speed flatbed printing on a number of different substrates, and the Onset X3 gave us the flexibility to meet all of our customer’s needs,” says Neureuter. “With the quality of the Onset X3, we can now run work for our high-end cosmetic and fashion clients who have previously turned down the quality of digital prints.”
With a maximum throughput of nearly 10,000 sqft/hr, equating to 180 beds per hour (126.8 x 63 inches) the Onset X3 is ideal for companies such as Edison Retail Solutions producing fast-turnaround retail graphics. A choice of unidirectional, bi-directional and super high-quality print modes can be selected depending on the specific job requirements.
Edison Retail Solutions’ Onset X3 will feature the addition of white ink, the first of their digital presses to provide this application.
“With white ink on our Onset X3, we’re going to be able to print white digitally which we haven’t been able to do up to this point,” adds Neureuter. “This is especially important to our retail clients around the holidays when we experience a significant need for printing white on colored substrates, clear media and foils. This saves a lot of money and time for our customers because it eliminates the previous make-ready times and waste we had producing this work on our offset presses.”
Edison was previously outsourcing some work, but even with great supplier partners the workflow was complex.
“Bringing all the work in-house simply gives us more control, simplifies workflow and enables us to turn jobs faster,” says Neureuter.
Edison continues to produce longer run, high quality large format displays on their offset presses, but plans to transition shorter run length jobs over to the Onset X3.
“Our cross-over to inkjet was previously around 300-500 sheet runs; the speed of the Onset X3 now allows us to cost effectively run jobs up to about 2,000 sheets,” says Neureuter. “The Onset X3 changes the way we look at jobs; and our customers are the ones who are going to benefit. We understand the fast-paced world of in-store marketing where timing is everything. With the Onset X3 we’re ready for anything.”