Cutting Through the Clutter

The solution

The result was an impressive promotion for its client Ann Taylor with the very glamorous Kate Hudson taking center stage. In addition to creating a stunning campaign for the Ann Taylor brand, the promotion has been highly successful in driving traffic to the Ann Taylor concession in Bloomingdales, New York.

The unique qualities of see-through graphics make it the ideal product for environments with large areas of glass. Using a solid material would have blocked out all natural daylight and obscured the view, making the elevator feel very dark and claustrophobic. Choosing Contra Vision (Booth 1819) Performance, white on black material with 30 percent transparency ensured the image had real impact and that shoppers inside the elevator were able to see out. This proves yet again that see-through graphics can be added to any store window or glass fronted element to provide a sensational branding or promotion piece.

This installation was printed and installed by Fusion Imaging, who chose Contra Vision material for the quality of the see-through aspects, strength of image and of course, ease of application and removal which all combined to create an installation that delivers on all levels.