Coloredge Hires New SVP of Beauty and VP of Creative Services
Coloredge, one of the most innovating visual marketing companies, announced today that is has appointed Jennifer Liestman as SVP of Sales and Marketing to head up our Luxury Brand Division and Marc Katzin as new VP of Creative Services.
Jennifer will be based in Denver, Colorado and Marc will be based in New York City, where the pair will lead their respective departments. Liestman’s career includes more than 25 years of experience in both large format, as well as other complementary print verticals. Working her way up through the ranks at companies such as RR Donnelley, Cenveo, Ferrari Color, and Quad (Vertis) corporation, her experience includes the management of several divisions with revenues exceeding more than $600 million covering sales, marketing, and full profit and loss responsibility.
Most recently, Jennifer held the role of Vice President of Sales for both the RR Donnelley and Cenveo pressure sensitive divisions. Prior to this, she served as Executive Vice President at Ferrari Color and Vertis Communications, which are large format companies. In all positions, she developed both sales and marketing strategies of which continuously exceeded revenue targets. On her appointment, Jennifer said, “I’m thrilled to be joining Coloredge”. “I’ve been following the company for many years and have always known the strength of the capabilities, client community, and unparalleled reputation in the marketplace. While I have experience working for Fortune 500 companies, my passion lies in strategic execution resulting in meaningful revenue growth for robust and ever-changing markets.”
Marc a 25 year veteran in the creative services industry, will head the creative services division of the company overseeing expansion of talent and revenue in this sector. Prior to joining Coloredge Marc served as VP of Business Development for Industrial Color where he grew his division almost 55% YOY through a combination of client location on-sites for photography/retouching and dedicated Studio builds-out for major Global Apparel Companies.
On his appointment Marc said, “I am tremendously excited to capitalize on the successful business that has already been built here at Coloredge through years of hard work from legacy Coloredge employees. Today’s clients are interested in buying marketing services through a single trusted source with a credible reputation. Our clients are looking for partners who can bring creative solutions to their challenges. I intend to accelerate growth in our existing Creative Services division through an expansion of services and talent across our network and locations.”
“We are incredibly excited to have both Jennifer and Marc join the Coloredge team to help us expand our services and offerings in these two growth segments for Coloredge.” said Emmanuel Doe, CEO of Coloredge.
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.