Choosing the Right Pressure-Sensitive Media for Your Printer Platform

Ross Burnham

As print service providers look to grow, diversify, and expand their businesses and print capabilities, they leverage a broad range of equipment to meet the expanding needs of their customers.

“Demystifying Your Pressure-Sensitive Media Choice – No Matter Your Printer Platform,” held Wednesday at 1:00 pm in Room C140, will offer valuable education and insight to help PSPs stay competitive and cost-effective while securing their place as a one-stop-shop for their customers.

Led by Mactac’s Ross Burnham,  Senior Marketing Manager – Distribution Products , the presentation is designed to  increase your knowledge of the various forms of graphic media, adhesive types, and unique graphic applications. Adhesives – for floor, window, wall and decal print graphics – make all the difference in successful applications.

Burnham will discuss pressure-sensitive print media provided by manufacturers like Mactac, which are utilized in several print platforms including roll-fed wide-format (solvent, latex, UV, UV gel inks), roll-fed digital (narrow-format inkjet, laser, and indigo), sheetfed digital (Indigo and toner fusion), sheetfed (offset and screen print), and roll-fed (flexographic and gravure).

“This printing equipment ties into the ‘convergence’ in our industry that can help the PSP grow their business,” observes Burnham. “However, the range of equipment can lead to confusion on the types of media that can be successfully selected and utilized. Our presentation will help educate the audience by looking at some of the key aspects of their projects and the questions that need to be asked.

“Not all pressure-sensitive print media is created the same,” adds Burnham.  “Selecting the right product for the right print asset can assist in profitable projects and happier, repeat customers. Understanding some of the key aspects that will be discussed can streamline the process to the benefit of all involved.”

Learn more as experts discuss the vital importance of pairing media and adhesive to the application.