Bay Cities Wins Gold for Best POP Display at 2019 Promax Games Awards

Bay Cities, North America’s most innovative packaging and design company, today announces being awarded gold for the Best POP Display at the 2019 Promax Games Awards held at The Village in San Francisco on April 17th. The Fortnite Battle Bus display was recognized for the creative structural and graphics design.

For over 60 years, Bay Cities has been the leading creative packaging and display partner to brand marketers, retailers and e-commerce companies. Through innovation and passionate creativity, Bay Cities has executed unique, eye-catching POP displays for major brands to be placed at retailers. The Fortnite Battle Bus was developed and executed to hold toys, games, game cards, apparel and Funko collectors' items. The structure reflected the Battle Bus vehicle featured in the Fortnite game. This POP display was a multi-brand collaboration and hit Walmart stores nationwide in time for an in-store event called the Fortnite Party where customers could receive an exclusive, free in-game code.

Promax Games Awards honors the gaming industry’s top marketing and design execution. Bay Cities utilized the branding and art direction of Fornite to develop the award winning POP display.

“We are honored to receive this award from Promax Games as a testament to our dedication to innovation in the POP display and packaging industry,” said Nanneke Dinklo, Sr. Director of Marketing and Branding. She continued, “we strive to set brands apart on the retail floor with creative displays that will attract shoppers such as the popular Fortnite Battle Bus. We thank the organizers and judges of the PromaxGames Awards for this recognition.”

Bay Cities was a finalist with the entry for the Tomb Raider display, a collection of marketing materials that could be showcased in unique ways in each store.

Bay Cities continues to stand out within the industry as a brand partner with a strong understanding of major retailers, shopper marketing and POP display design.

Source: Bay Cities

The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts and opinions of Wide-Format Impressions.