Avery Dennison Unveils PrismaPro

Avery Dennison  Graphics Solutions announced the official launch of PrismaPro Color Paint Protection Film. Engineered to deliver a dual-performance advantage, this innovative new film combines the transformative power of custom color with the robust 8.5 mil protection of a premium PPF, all in a highly efficient dry apply application.

Avery Dennison PrismaPro Gloss Metallic Purple | Credit: Avery Dennison

PrismaPro redefines the automotive restyling category by delivering a flawless, paint-like finish alongside genuine rock chip defense. Powered by the new IntelliTack adhesive system, PrismaPro allows professional wrap installers to deliver premium vehicle protection and striking aesthetics without the dry time and installation complexities associated with traditional wet-apply films.

"As a materials science company, innovation is at the heart of everything we do," said Brittany Folino, Senior Product Manager for Avery Dennison Graphics Solutions. "PrismaPro is the culmination of extensive engineering designed to solve a real challenge in the automotive aftermarket. By fusing advanced thermoplastic polyurethane technology with our IntelliTack adhesive, we have created a product that delivers uncompromising protection and vibrant color, while streamlining the installation process for our global network of installers."

Core PrismaPro Advantages:

• IntelliTack™ Adhesive Technology: An advanced, pressure activated adhesive system engineered specifically for dry application, providing precise alignment and control.
• 8.5 Mil TPU Defense: A powerful thermoplastic polyurethane construction that provides rigorous resistance against rock chips, road debris, and everyday wear.
• Self Healing Finish: The advanced top coat self heals light scratches with ambient heat to maintain a flawless, high-gloss aesthetic.
• Long Term Durability: Peace of mind backed by a comprehensive up to 10 year vertical warranty.
• Seamless Application: The 60 inch by 75 foot roll size is optimized for seamless, full vehicle wraps.

Dry Apply Training
To support the launch and ensure optimal application, Avery Dennison is conducting hands-on training classes starting in July, featuring stops in St. Louis, MO, Corona, CA, and the greater Atlanta area. The curriculum equips installers with the specific techniques and temperature controls required for dry-apply TPU. Every attendee will leave the class with a free roll of PrismaPro. Registration is currently open at graphics.averydennison.com/training.

Curated Launch Colors: PrismaPro offers a stunning collection of 10 vibrant, high impact colors, each designed to elevate your vehicle’s aesthetic while delivering premium protection. With a robust expansion plan already underway, additional colors and finishes are slated to launch later this year.

• Gloss Obsidian Black
• Gloss White
• Gloss Rock Grey
• Gloss Dark Blue
• Gloss Olive Green
• Gloss Metallic Garnet Red
• Gloss Metallic Purple
• Gloss Metallic Silver
• Gloss Metallic Gold
• Gloss Metallic Midnight Sand

Source: Avery Dennison