Avery Dennison Graphic Films Soothe Pediatric Patients’ Anxiety
When several patients at Phoenix Children’s Hospital expressed fear of CT scanner procedures, clinicians worked with a local vinyl film installer, with expertise in the art of wraps, to develop an innovative approach to pediatric care.
Previously, pediatric patients entered a traditional, sterile room where the focal point was a large, intimidating scanner. But nowadays, PCH’s young patients are greeted with fanciful displays that transform the daunting equipment into a brightly colored jungle, an out-of-this-world galaxy and a whimsical under-the-sea expanse.
Jessica Bonifacio, from the Phoenix-based company Wrapsesh, is responsible for the kid-friendly metamorphosis. Better known as Vinyl Vixen, Bonifacio is an expert in the artistic application of vinyl automotive films and recognized for her bold designs and strong advocacy for females in a male-dominated field. With her partner Mike Shedd, Bonifacio specializes in difficult application projects, including door jamb full coverage wraps, underhoods, motorcycles, helmets and other uncommon projects.
While the front faces of CT scanners have been wrapped at other US hospitals, this project was more intense. Wrapsesh extended the immersive visuals by fully wrapping the machine.
The transformation of the Phoenix Children’s Hospital scanners also included this most recent Philips X-Ray machine wrapped in the ocean motif designed by Vojtech Graphics. | Credit: Avery Dennison
“When the hospital contacted us, they wanted to provide a fully immersive experience with every portion of the machine wrapped – the front, back, top, side and even the inner tube,” Bonifacio said. “We consulted with the experts at Avery Dennison to make certain it would be visually wonderful, but also safe for patients because hospitals take many extra steps to sterilize and disinfect surfaces.”
The formerly formidable scanners are now upstaged by the quirky monkeys, glowing stars and smiling dolphins, all custom-printed on Avery Dennison film and installed by Bonifacio and her partner Michael Shedd.
Vinyl Vixen applied custom-designed MPI 1105 Easy Apply RS digital wrapping film and DOL 1360Z gloss digital overlaminate from Avery Dennison to disguise the state-of-the-art technology, create soothing environments, and ease anxiety for youngsters. The graphic films were printed by Wrapsesh using a Mutoh 1682SR dual-head eco-solvent printer.
The eye-popping results make the rooms feel less clinical and intimidating. Young patients feel more comfortable with lower sedation rates, fewer cancellations, and less patient anxiety. The program was so well received that PCH has recently expanded the effort to include a ceiling-mounted telescoping x-ray machine.
The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Wide-format Impressions.
