Alliance Franchise Brands LLC Acquires RSVP Publications
PLYMOUTH, Mich. — December 13, 2018– Alliance Franchise Brands LLC, a marketing, print and graphic communications company, announced the acquisition of RSVP Publications by its wholly-owned subsidiary, Allegra Holdings LLC.
RSVP Publications is a direct mail advertising company reaching over seven million homes in more than 70 U.S. metro markets.
RSVP Publications, based in Tampa, Fla., joins the Alliance Franchise Brands network of brands that include marketing and print providers Allegra Marketing Print Mail, Insty-Prints, KKP and American Speedy Printing and sign and graphics providers Image360, Signs By Tomorrow and Signs Now.
For more than 30 years, RSVP Publications has delivered on their proven concept of “Direct Mail to the Upscale” through luxury card packages. RSVP franchise members target higher-end businesses with residential advertising opportunities.
“We were delighted to find a business model that fits so well with our other brands,” says Mike Marcantonio, CEO of Alliance Franchise Brands. “We think that there will be great synergies among our organizations.”
Family-owned and operated, RSVP Publications was founded by Dave Tropf in 1985. “This is the right time and path for taking our franchise forward,” says Tropf. “Being part of the Alliance Franchise Brands network opens up new avenues of support and growth for our franchise members, making them even stronger advertising partners in their markets.”
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.