What Is 360 Marketing, And How Can You Build A Comprehensive Strategy?

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A buzzword that isn’t new but has been thrown around a lot as of late is “360 marketing.” It sounds sexy and cool -- a method to put your brand out there in a big and splashy way.

But, when it comes to actually crafting and executing a 360 marketing campaign, where do you begin? What does 360 marketing mean for today’s marketer?

A 360 marketing campaign is about a cohesive message.

To put it simply, a 360 marketing plan is an integrated campaign with focused messaging spread across multiple points of customer contact.