Twitter’s Newest Out-of-Home Campaign Looks at Love

The outdoor (and underground) campaign is taking over billboards and subway ads in New York, San Francisco and Seattle with the idea of bringing to light actual conversations representing what people are really thinking, rather than commercial language and the unrealistic expectations it creates for Valentine’s Day.

Twitter said the campaign will highlight actual tweets on topics including dating applications, dealbreakers, going on dates, marriage, Valentine’s Day, nudes or adding to the infamous #WeMetOnTwitter hashtag.