The OOH Challenge
Of all the ecosystems media planners navigate, evaluate and invest in, an argument can be made that none are as complex as OOH. Out-of-home advertising placements are fraught with a unique collection of intricacies, complexities and considerations.
All you have to do is drive down Las Vegas Boulevard or walk through Times Square to grasp the saturation, the overlap, and the advantages and disadvantages of individual placements.
From bus shelters to mall kiosks, billboards to subway car displays and station panels, OOH options are extensive.