Promo's Biggest Markets: Healthcare

Healthcare is one of the largest and fastest-growing industries in the world – and technology innovation is a big reason why. Healthcare companies on the rise include those specializing in tech-driven solutions like wearable devices, mobile apps for mental health, and AI-powered diagnostic tools; businesses providing in-home care for the aging population; and companies focused on chronic disease management. In 2024, nearly 40% of Americans had at least one chronic disease and 41% had two or more chronic diseases, according to CDC data. The need for care is high – and rising.

State government health agencies and insurance companies are casting a wide net in their member recruitment processes, particularly in states like California, which has one of the most comprehensive public health insurance programs in the country. Add in the equipment providers and businesses that fall under the health and wellness category, and it’s no surprise that healthcare promo products ranked second for branded merch sales (when it notched $2.7 billion, according to Counselor’s 2024 State of the Industry report) every year in the last decade – except for 2020 when it finished first.

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