Promo's Biggest Markets: Associations and Clubs

Sports clubs and teams, interest-based groups and community organizations have been on the rise in the postpandemic world.

The number of associations and interest groups is increasing to fill social gaps and create spaces for people to connect and share hobbies. The 2024 Meetup Measurement Report published by social media platform Meetup, showing that the percentage of events that were in-person grew from 71% in 2022 to 79% in 2023 – according to data from its 60-plus million members – suggests a growing desire among people to reconnect with real-life.

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