Print-on-Demand, Redefined
When you really look at it, print-on-demand (POD) has been around in the industry for quite a while. It’s gone by several different names (think web-to-print) and has had a lot of different definitions attached to it. The apparel decorating community in particular has associated POD with everything from one-off prints to custom orders.
But the reality is, today’s POD landscape is so much more than just printing a custom T-shirt. The niche went through a massive explosion during the COVID-19 pandemic, and since then, it’s experienced almost astronomical growth. With that growth, however, has come some misconceptions.
What truly is print-on-demand? How are decorators defining this type of print job? And what are some common myths that are preventing others from making the leap into this lucrative market? A few POD experts weigh in.
