New York Made OOH Covid Ads Now That People Are Finally OOH Again
Out of home. That's where New Yorkers are venturing in droves for the first time in months now that NYC's Phase 1 reopening has begun.
To remind denizens of Gotham and other cities around the state to stay vigilant and avoid infection, Gov. Cuomo's office and TBWA\Chiat\Day New York have created colorful, hand-drawn ads that just hit the streets. Themed "Stop the spread. It's up to us, New York," the campaign includes thousands of transit posters—appropriate, as cramped subways and buses pose higher risks of transmission.