How to Create Branded Apparel People Actually Want to Wear
There’s no question a logo on a shirt or hat gets impressions — 5,053 and 3,380 to be exact, according to ASI’s 2023 Ad Impressions Study. While many brands and businesses still opt for a logo-only design, some have stepped outside the box to better reflect their brand or maximize impact.
Design-forward branded apparel allows onlookers, wearers, and supporters to engage with a brand or company in a memorable way. It tells a story and can easily turn from a one-wear wonder to a closet staple.
To help decorators understand what makes promotional apparel great, how to guide clients away from boring designs, and how creative choices can change the game, experts weigh in on the topic.
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