Four Out-Of-Home Advertising Trends At DSE 2019
Online advertising has entered a crisis. While Americans spend nearly four hours a day on personal digital devices, those ads barely register. Due to the hyper-saturation of ads we see daily, we have developed banner blindness, where our minds don’t register online ads, leading click-through rates to plummet to .05% today.
While digital and static push advertising are becoming less effective, “transitional” out-of-home (OOH) advertising is making a comeback with digital billboards and interactive displays. These benefit from the same modifiability and data-driven potential as online advertising, but they less intrusively grab the undivided attention of the captivated commuters with hard-to-ignore ads.