Casino Puts Hilarious Rogue Ad on the 'Leaning Tower of Dallas'

Credit: Muse by Clio

It's only February, but we already have a strong contender for ad placement of the year.

You may have heard of the "Leaning Tower of Dallas," an 11-story building in the Texas city that's made headlines this week after failing to fall down during a planned implosion 10 days ago—and continuing to resist the efforts of demolition crews wielding various wrecking balls to bring it down.

The Richards Group, based in Dallas, saw all this and figured out an amusing way to get one of its clients, Choctaw Casino & Resort, into the conversation. On Tuesday night, a team from the agency projected an ad on the side of the tower—perfectly rotated to match the angle of the listing structure—with the headline, "Have better luck with us."